A holding company that creates, operates, secures and grows value.

We drive businesses that improve lives with clarity, method and care.

ADN Holding is a business ecosystem that creates, operates, insures and grows commercial, tourism and hotel projects with quality criteria and the same way of taking care of people.

Luis Roberto Rodriguez

CEO ADN HOLDING

Our Pillars

Clarity

Diagnosis and language
simple

Method

Standards, steps and
tracking

Care

People to the center;
hospitality

Growth

With integrity
(sustained results)

How do we do it?

We move with four verbs that simplify the lives of our customers: create actionable clarity with DNA Build, operate with excellence thanks to ADN Hotels and ADN Entertainment, to ensure standards and confidence from the hand of DNA Quality, and grow with intelligent alliances and sales by means of ADN Business. We listen first, speak simply, measure always and take care of people in every decision.

Architecture of the holding company

Create, operate, secure and grow with the same quality criteria.

Create

Consulting, training and projects

Operate

Integral hotel operation and projects.

Secure

Standards, audits
y certifications.

Grow

Marketing
y alliances.

Operate

Operation of parks, casinos and events.

Contact

Corporate Office - USA

848 BRICKELL AVE. SUITE 950
MIAMI, FLORIDA 33131

Regional Offices:

VENEZUELA

SPAIN

NEW ZEALAND

Contact information

Social Networking

Alliance that drives us

Like ASICOTUR Protector Member, at ADN, we are strengthening our commitment to a responsible and sustainable tourism. This alliance connects us with a international network of destinations, companies and experts, allows us to share standards, access to continuous training and co-create projects that raise the traveler's experience and the local development. It is an external validation of our method Create - Operate - Secure - Grow and to the promise that guides everything we do: sustainability that improves lives.

Download Our Corporate Brochure

In the following file you will find information about the companies of the holding and you will always have our contacts at hand.

ADN Hotels

ADN Hotels operates hotels with method and hospitality.
We make integral operation, SOPs & playbooks, team formation, revenue & distribution y onboarding/openings so that the experience is consistent and the results are visible.

We make the hotel run smoothly every day.

Integral operation: front/back, housekeeping, maintenance and purchasing, with clear roles and shifts.
SOPs & Playbooks: we standardize the essentials with simple and verifiable steps.
Team building: induction, service and shift leadership applied in actual work.
Revenue & Distribution: pricing, channels and online reputation with understandable reporting.
Onboarding/Apertures: diagnostics, essential manuals and system tuning.

What you take away: experience consistent and warm, KPIs at a glance (reputation, efficiency, revenue) and applied standards, in coordination with DNA Quality when required.

DNA Business

ADN Business makes your projects grow with sales and partnerships.
We make marketing, partnership development, market expansion, B2B marketing e market intelligence to move the pipeline forward and become a reality.

We convert opportunities into sustainable business.

Marketing: pipeline management, clear proposals and follow-up until closing.
Alliances: agreements with operators, channels and complementary brands.
Expansion: opening of new positions and portfolio development.
B2B marketing: cases, presentations and presence at fairs/events.
Market intelligence: prospect signaling, demand and competition data.

What you take away: more qualified opportunities, an orderly flow of trade and agreements that are sustained, coordinated with Build (clarity), Hotels (operational capacity) and Quality (trust).

DNA Build

ADN Build turns ideas into clear and executable plans.
We make tailor-made consulting, applied training, business coffee to connect with peers and project development (models and feasibility) to get you off to a smooth start.

We create actionable clarity to take the first step with confidence.

Consulting: diagnosis and prioritization; we figure out what is worth doing first.
Training: practical workshops to better decide and execute on the actual job.
Business coffee: conversations with peers and allies to validate ideas and open doors.
Project development: business models, feasibility and design of ready-to-run services.

What you take away: a business case understandable, a roadmap with responsible parties and dates, and a data room initial decision that supports each decision.

DNA Quality

DNA Quality ensures quality with simple standards and teaching audits.
We make definition of standards, on-site/remote audit, certification, continuous improvement y quality training to provide verifiable confidence.

We turn quality into measurable habits.

Standards: we define what is critical by operation and make them clear and visible steps.
Audit: on-site and remote reviews with focus on learning and correcting (not bureaucracy).
Certification: internal/external seals and compliance traceability.
Continuous improvement: corrective plans, follow-up and quality KPIs (SLA, times, findings).
Quality training: best practices, safety and operational compliance for all shifts.

What you take away: certified confidence, controlled risks and teams that know how to what to do and how to do it; understandable reporting and prioritized actions, in coordination with ADN Hotels y DNA Build when applicable.

ADN Entertainment

ADN Entertainment converts ideas from entertainment and leisure into profitable experiences.
We make concept, marketing, alliances and operation from parks, gaming & hospitality and live events for the project to be born, grow and sustain itself.

We convert audience into sustainable business.

Concept & development: definition of proposal, visitor's tour and revenue model.
Marketing: pre-sales, sponsorships, ticketing, packages and launch calendar.
Alliances & brands: operators, IP/licensing, hospitality and tourism (destination + flow).
Production & operation: programming, staffing, logistics, security and on-site experience.
Expansion: new venues, tours and modular formats.
Market intelligence: capacity, pricing, seasonal demand and competition.
Compliance & security: protocols, permits and standards to operate without surprises.

What you take away: more qualified attendees and sponsors, an operation orderly y agreements that are sustained, coordinated with Build (clarity), Hotels (operational capacity) and Quality (trust).

Leadership that sets the course

Our two directors guide the holding company with clarity, method and care. They accompany key decisions, connect the units and ensure that what we promise is translated into measurable results.