A holding company that creates, operates, safeguards, and grows value.

We drive businesses that improve lives with clarity, method, and care.

ADN Holding is a business ecosystem that creates, operates, safeguards, and grows commercial, tourism, and hospitality projects with quality standards and a shared way of caring for people.

Luis Roberto Rodriguez

President ADN International HOLDING

Our Pillars

Clarity

Diagnosis and simple
language

Method

Standards, steps and
follow-up

Care

People at the center;
hospitality

Growth

With integrity
(sustained results)

How do we do it?

We operate with four verbs that simplify our clients’ lives: creating actionable clarity with ADN Build, operating with excellence through ADN Hotels and ADN Entertainment, safeguarding standards and trust with ADN Quality, and growing through alliances and intelligent sales with ADN Business. We listen first, speak simply, measure always, and care for people in every decision.

Holding Architecture

Create, operate, safeguard, and grow with the same quality criteria.

Create

Consulting, training and projects

Operate

Comprehensive hotel operations and projects

Safeguard

Standards, audits
and certifications.

Grow

Commercialization
and alliances.

Operate

Operation of parks, casinos and events.

Contact

Corporate Office - USA

848 BRICKELL AVE. SUITE 950
MIAMI, FLORIDA 33131

Headquarters América Latina y el Caribe

VENEZUELA. ADN Desarrolladora de Negocios C.A. Dirección: CR 4 con cruce Calle 25 Edif Multiservicios COMDIBAR I Piso Planta Alta Of S/N Zona Industrial I Barquisimeto Lara Zona Postal 3001

Regional Offices:

SPAIN

NEW ZEALAND

Contact information

Social Media

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A partnership that drives us

As a Protector Partner of ASICOTUR, ADN strengthens its commitment to responsible and sustainable tourism. This alliance connects us with an international network of destinations, companies, and experts, enabling us to share standards, access continuous training, and co-create projects that elevate traveler experience and local development.

This partnership represents external validation of our Create • Operate • Secure • Grow method and of the promise that guides everything we do: sustainability that improves lives.

Download Our Corporate Brochure

The following file contains information about the companies in the holding and our contacts.

ADN Hotels

ADN Hotels operates hotels with method and hospitality.
We make integral operation, SOPs & playbooks, team formation, revenue & distribution y onboarding/openings so that the experience is consistent and the results are visible.

We ensure the hotel runs smoothly every day.

Comprehensive operations: front/back, housekeeping, maintenance and purchasing, with clear roles and shifts.
SOPs & Playbooks: we standardize essential processes with simple, verifiable steps.
Team training: onboarding, service, and shift leadership applied in real-world situations.
Revenue & Distribution: pricing, channels, and online reputation management with easy-to-understand reports.
Onboarding/Openings: diagnostics, essential manuals, and system setup.

What you get: experience consistent and warm, KPIs at a glance (reputation, efficiency, revenue) and applied standards, in coordination with ADN Quality when required.

DNA Business

ADN Business grows your projects through sales and alliances.
We provide sales, partnership development, market expansion, B2B marketing, and market intelligence to drive your sales pipeline forward and close deals.

We transform opportunities into sustainable business.

Marketing: pipeline management, clear proposals and follow-up until closing.
Partnerships: agreements with operators, channels and complementary brands.
Expansion: opening new markets and portfolio development.
B2B marketing: case studies, presentations, and presence at trade shows/events.
Market intelligence: prospect identification, demand data, and competitive analysis.

What you gain: more qualified opportunities, a streamlined sales process, and sustainable agreements, coordinated with Build (clarity), Hotels (operational capacity), and Quality (trust).

ADN Build

ADN Build turns ideas into clear, executable plans.
We offer customized consulting, applied training, business networking events to connect with peers, and project development (models and feasibility studies) to help you get started smoothly and without complications.

We create actionable clarity so you can take the first step with confidence.

Consulting: diagnosis and prioritization; we clarify what's worth doing first.
Training: practical workshops to help you make better decisions and implement them in your real-world work.
Business networking: conversations with peers and partners to validate ideas and open doors.
Project development: business models, feasibility studies, and design of services ready for implementation.

What you'll receive: an understandable business case, a roadmap with assigned responsibilities and deadlines, and an initial data room that supports every decision.

ADN Quality

ADN Quality ensures quality with simple standards and audits.
We provide standards definition, on-site/remote auditing, certification, continuous improvement, and quality training to deliver verifiable confidence.

We turn quality into measurable habits.

Standards: We define what is critical for each operation and translate it into clear and visible steps.
Auditing: On-site and remote reviews focused on learning and correction (not bureaucracy).
Certification: Internal/external certifications and compliance traceability.
Continuous improvement: Corrective action plans, monitoring, and quality KPIs (SLAs, timelines, findings).
Quality training: Best practices, safety, and operational compliance for all shifts.

What you get: certified confidence, controlled risks and teams that know how to what to do and how to do it; understandable reporting and prioritized actions, in coordination with ADN Hotels y ADN Build when applicable.

ADN Entertainment

ADN Entertainment converts ideas from entertainment and leisure into profitable experiences.
We make concept, marketing, alliances and operation from parks, gaming & hospitality and live events for the project to be born, grow and sustain itself.

We transform audiences into sustainable businesses. ``

Concept & development: Defining the value proposition, visitor experience, and revenue model.
Marketing: Presales, sponsorships, ticketing, packages, and launch calendar.
Partnerships & Brands: Operators, IP/licensing, hospitality, and tourism (destination + visitor flow).
Production & operations: Programming, staffing, logistics, security, and on-site experience.
Expansion: New locations, tours, and modular formats.
Market intelligence: Capacity planning, pricing, seasonal demand, and competition analysis.
Compliance & security: Protocols, permits, and standards for smooth operations.

What you gain: more qualified attendees and sponsors, streamlined operations, and sustainable agreements, coordinated with Build (clarity), Hotels (operational capacity), and Quality (trust).

Leadership that sets the course

Our directors guide the holding with clarity, method, and care. Our executives lead the holding company with clarity, method, and care. They guide key decisions, connect the different units, and ensure that what we promise is reflected in measurable results.